Communication Design

Master of Design

Communication Design is a component of design that uses visuals that strategically convey a message or express information.

What you must learn to become a Communication Designer :

Abstract painters use their art to express themselves, leaving the viewer to interpret the work as they see fit. In many respects, the art is more concerned with the viewer’s experience than with the art itself. The artist’s objectives aren’t the most crucial factor.

This is the polar opposite of communication design. A communication designer’s job is to establish a connection between the spectator and the visuals. A communication designer would evaluate the content they want to transmit and how to effectively engage the viewer before deciding on the graphics. They’ll think about what will grab a viewer’s attention first, audience associations, and the psychology behind how design aspects affect people’s moods. They produce designs that convey a message more quickly than words can, while also ensuring that the message is clear and appealing.

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Design and Creativity

Students use the Elements of Design (line, shape/mass, value, color, texture, space, time) to demonstrate their understanding of Design (form and its organization) and can apply the Principles of Organization (harmony, variety, balance, proportion, dominance, movement, and economy) to create artworks with a strong sense of unity. In their design solutions on concerns of form, style, and substance, students demonstrate Creativity (the act of synthesizing understanding and imagination).

Domain Knowledge

Learn and use Fundamental Skills, such as intentional creation and improvement of work through the use of art and design mediums. Students can make artworks that demonstrate mastered core techniques and their applications (skills employing diverse tools and equipment) with skilled workmanship by understanding basic art media (materials) (appropriate control and refinement.)

Critical Thinking Skills

Students understand and can use communication design's technical and aesthetic terms. Students learn and use critical thinking skills and can vocally and in writing analyse artworks. Students can assess their own and their peers' work in the perspective of historical and contemporary visual culture.

Professional Preparedness

Students demonstrate an understanding of the design industry's best - practices and theories that reflect current cultural trends to professionally prepare them for an entry-level position or enable them to transfer to a baccalaureate level Communication Design Program.

Proficiency

Students' work exhibits proficiency in both design and the technical aspects of multimedia including print, web, and motion design.

Marketing and Advertising Portfolio

Students understand the basic principles and practices of marketing and advertising. Students create a professional design portfolio (hard copy and web) and professional identity system.

Career & Job Roles?

Production Assistant
Web Designer
Graphic Designer
Advertising Manager
Communication Specialist
Marketing Communication Manager
Content Marketer
Digital Marketer
Animator
UX Designer
Branding Designer